4. RAWROW #fightwaste / Reusable Bag



2019
Laundry bag & market bag

                  
            The fightwaste bag was the RAWROW's first project for less footprint campaign FIGHTWASTE. We made two types of reusable shopping bags to replace former paper shopping bags. These are not just shopping bags but users can utilize them as a recycle
bin and a market bag. Instead of not giving paper shopping bags, we sold them as a shopping bag in 3,000 won (2.4 USD) a on-offline stores from June 2019. Now the fightwast bag is one of the RAWROW's signature items.

Bold brand logo graphic and brand color stitch around the edge on a white background, these are the key elements of both tarpaulin and polyeste bags. As a small thoughtful detail, graphic labels made out of Tyvek are attached with instructions about how to do better recycling and how to shop with less waste.


















#design
#production management

Mark