2. 4321-market: HAAB Kitchen Collection

HAAB apron, pot stand, hand towel, room shoes


          HAAB is a lifestyle brand founded by an industrial designer and a fashion designer. We are always seeking a useful and interesting pairing of materials and functions like a good food and wine pairing. Our first collection including an apron, pot stand, hand towel and room shoes is made out of terrycloth to absorb moisture and cotton nylon mixed fabric to be resistant to water. Each item has a signature fabric loop detail considering the neat way to store it in the kitchen area.

4321 MARKET 2022 was held in TAXA gallery in Seongsu-dong, Seoul. The theme of 4321-market in 2022 is Table Manner. Due to various phenomena such as the increase in single-person households, covid-19, and the absence of TVs, the center of the house has moved from the living room to the kitchen, and accordingly, the act of cooking in the kitchen and sitting at the table to eat has become more important in life. I would like to think about what Table Manner is optimized for our changed lives through the tools needed to make and eat food.

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