1. 4321-market: Swiss Souvenir
![](https://freight.cargo.site/t/original/i/84c22134888326d707f55b4bc4061f09485ddc6ccd444eef8a3a4a60172e0e99/Ursli-Basket-02.jpg)
2023
Basket-Ursli
Basket-Ursli is inspired by the Swiss children's book 'Schellen-Ursli'. The book is about little boy Ursli's adventure to find a big cowbell in his family's chalet in the Alps for the spring procession. I like the illustrations in the book a lot, especially the scene where Ursli is wearing the big bell like a cross-body bag. I looked into the bell-making process, and it seems not very different from a bag-making process. Applying felt fabric instead of the metal sheet and using rivet instead of welding, but keeping the pattern design of traditional cowbell. For the handle strap, I add some decorative detail similar to the embroidery fringe strap of the cowbell. This Swiss cowbell-inspired felt basket will be a good souvenir for travelers because it is light and not fragile. It can be used as a small storage for daily life with little hint of Switzerland.
![](https://freight.cargo.site/t/original/i/1e360246605a699e106feec56211703ede43252f23dd879bd0e13783235235f3/Yesul-Jang-Inspiration---Basket-Ursli.jpg)
![](https://freight.cargo.site/t/original/i/07640a534b69b0d99187d76d103c93b872a379b258619ecd8cb8fb22048e0118/Screen-Shot-2023-04-17-at-11.35.00-PM-02-copy.png)
![](https://freight.cargo.site/t/original/i/3b4862ecb77806352062e99f4c0478d7efafbdc9570240131e7068830c6bbe01/WhatsApp-Image-2023-04-12-at-8.25.26-PM.jpeg)
![](https://freight.cargo.site/t/original/i/c1e1de14c10ad56ce0cfe7466860df8717e26b0dc5110318008d86b692986e53/IMG_9548-copy.jpg)
![](https://freight.cargo.site/t/original/i/7043a7d3d8365ceee0ae575a3a7199de27ffdbd74c97b41fc79473789f58888f/IMG_8670-copy.jpg)
![](https://freight.cargo.site/t/original/i/f407e3cff39eeee588882ba97ed470229c0586521213906d377467389ecbc6cc/Fringe-Socks.jpg)
Fringe Socks
Decoration and Swissness seem to have a gap between each other, but many of the Swiss traditional items have decorative pleasure in them. I found the charm in the decorative detail on the leather strap made out of a fringe for Swiss cowbells. Fringe Socks are just simple socks but with a unique fringe loop on the backside. I wish people who wear the socks feel like they are walking in the Alps.
![](https://freight.cargo.site/t/original/i/254bf9611cf1e0dc73db5e3cdbb995ef30eb0f5e2cd002b44b5462a290571926/HF_FeuerEssen005.jpeg)
![](https://freight.cargo.site/t/original/i/6b42964ac3de2f1b430fccedfde4e247c47883a13d12cfc17c8746a95233930d/IMG_6959.jpg)
![](https://freight.cargo.site/t/original/i/e141188eb8ddcf9b37ba93c7c1ca20d1cdffcf4f5ed0835eb51634b9f6f2b63c/IMG_6957.jpg)
![](https://freight.cargo.site/t/original/i/069939683df933ed6584902fd30bc0cd8d5cd7112b89c97bef0a04444e50ca19/cowbell-inspiration-copy-2.jpg)
![](https://freight.cargo.site/t/original/i/ab8b471332760f06a8c1daa84381a6f1f07ee3f0a7e4341bea02647426355cf7/IMG_7840.jpg)
![](https://freight.cargo.site/t/original/i/d3f10e16a14e0e8ad7e23870ba0e8586d8f2d76766a08bf2d2e0315069c1e962/IMG_9631-copy.jpg)
![](https://freight.cargo.site/t/original/i/0cabdb313fff1b10eb4bb94b8a832375bac3ad7b044710e090e54b11745198c8/IMG_9634-copy.jpg)
![](https://freight.cargo.site/t/original/i/67d93408975ede213e94cb602a3e9461b1923d0000b5a958dfa24b8e7083800d/poster_.jpg)
#design
#project management
#production
#market planning