4. Samsung Centerstage
![](https://freight.cargo.site/t/original/i/9273008512cb39c4c127ee5336f59e82d9c8d4200df049d9fd81386cfecdb8fe/samsung-centerstage-10.jpg)
2014
1:1 scale digital touchable catalogue
CenterStage is a life-size 1:1 ratio experience, using a 4K Ultra High Definition display flipped vertically to fit even the largest fridge. Shoppers can easily browse through products, features, functions, and try them out just like in real life.
With 8 HD panels on the side, the product number becomes limitless. The platform was developed on open source library Cinder, which enables real-time rendering and responsiveness as fast as a smart phone. The products come to life beyond imagination, transforming typical life of home appliances into a delightful surprise.
![](https://freight.cargo.site/t/original/i/cab13f65bd70269b11fe30ae8786dd44476440619b9aa3859836f906e3e79947/Intergration40_Creative-Work-copy.001.jpeg)
![](https://freight.cargo.site/t/original/i/217dbfe717a0e3bba1de7e724b49de8ec65865d151d9f4990a93cd1c86df159e/detail-rooms.jpg)
![](https://freight.cargo.site/t/original/i/d6462a3860fa8125a817614453ad65812d3db7343e348b11a46b0f3a6d9bf426/87b26f18542367.562cb30267966.jpg)
![](https://freight.cargo.site/t/original/i/bf5d6b443f84e4b354114995982ab569dfcc52f4c02427182814520bc6907691/Wall-Display-Assembly-Alternative-back-panel_Index-B-02.png)
![](https://freight.cargo.site/t/original/i/1f40b41c883a5c5e6f44d4ee8b0b1cdc4acd8119f3efbc0f1f6939054d583855/CENTERSTAGE-IFA02.jpg)
![](https://freight.cargo.site/t/original/i/4a508e6ed3a853124de20eef772c4c13b103485028547ee2a79b81b2413e4628/CENTERSTAGE-IFA.jpg)
![](https://freight.cargo.site/t/original/i/f361ebc32bbe0f3c758a198ccaebe887f74d2580fab6ed51ff4ccb31e69fe6f6/CENTERSTAGE-IFA03.jpg)
#hardware & retail design
#project management
#production management
#on-site installation management