4. Samsung Centerstage

1:1 scale digital touchable catalogue

            CenterStage is a life-size 1:1 ratio experience, using a 4K Ultra High Definition display flipped vertically to fit even the largest fridge. Shoppers can easily browse through products, features, functions, and try them out just like in real life.

With 8 HD panels on the side, the product number becomes limitless. The platform was developed on open source library Cinder, which enables real-time rendering and responsiveness as fast as a smart phone. The products come to life beyond imagination, transforming typical life of home appliances into a delightful surprise.

Centerstage at IFA, Berlin 2015

#hardware & retail design
#project management
#production management
#on-site installation management