4321-market: Songeun

Photo / Shinyoung Bahc
2024
Void Bag
VOID BAG is a product inspired by a circular void in the center of the SONGEUN Building. The impressive contrast between the curve of the void and the sharp exterior led to the design of a bag with the theme of the circle in the box. The bag is made of Dyneema and rope used in camping and mountaineering gear. Because it is a translucent material, the items inside are visible, so the appearance of the bag changes depending on what you put in it. This is similar to an art museum that puts new works into the building for each exhibition.









#bag design
#project management
#production
#market planning