SAMSUNG
CENTERSTAGE
CENTERSTAGE
2014
︎Click for video
CenterStage is a life-size 1:1 ratio experience, using a 4K Ultra High Definition display flipped vertically to fit even the largest fridge. Shoppers can easily browse through products, features, functions, and try them out just like in real life.
With 8 HD panels on the side, the product number becomes limitless. The platform was developed on open source library Cinder, which enables real-time rendering and responsiveness as fast as a smart phone. The products come to life beyond imagination, transforming typical life of home appliances into a delightful surprise.
CenterStage is a life-size 1:1 ratio experience, using a 4K Ultra High Definition display flipped vertically to fit even the largest fridge. Shoppers can easily browse through products, features, functions, and try them out just like in real life.
With 8 HD panels on the side, the product number becomes limitless. The platform was developed on open source library Cinder, which enables real-time rendering and responsiveness as fast as a smart phone. The products come to life beyond imagination, transforming typical life of home appliances into a delightful surprise.