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YESUL JANG
ABOUT
WORKS
RAWROW x WWF KOREA
2021
Photography by Kwonjin Kim
The objective of RAWROW x WWF project is that spread the message 'fightwaste' by using deadstock fabric which we call repurposed fabric. Fightwaste is the slogan of RAWROW's campaign to reduce waste when we produce products and consider durability and repairability.
Inspired by WWF panda logo which was developed in only black and white color combination to save print cost and impact on the environment, the collection items are all in black and white color and a panda label was added on them. Black is always classic so we hope people use these bags as frequently and long as possible.
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