RAWROW
FLIP BAG for STARBUCKS
2020

Photography by Starbucks coffee Korea & Hosang Bae

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This bag is the result of the collaboration work between RAWROW and STARBUCKS COFFEE KOREA.

The outer layer of this product is made of a recycled fabric called RPET (Recycled Polyethylene Terephthalate). To manufacture entire pieces of this collaboration product, we recycled 2,300,000EA of 500ml plastic bottle waste.

Thanks to the two snap buttons on the synthetic leather strap, the bag can be transformed into a mini clutch bag or a tablet PC sleeve. All parts are refined to reach a limited budget and time still keeping its essential usage.

About 550,000 pieces of the bag were successfully rolled-out at the entire STARBUCKS cafe in South Korea, Oct. 2020, being achieved more than the target sales.



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